What Does a Digital Marketing Agency Do?

What Does a Digital Marketing Agency Do?

Have you ever wondered how some companies seem to show up at the top of your online searches or pop up first in your social media feeds? There’s a good chance they partner with a digital marketing agency. These agencies are made up of marketing professionals who use digital channels and strategies to help businesses grow. Read on to find out more about how they can help!

A digital marketing company works to boost a business’s online presence to reach more customers digitally. They help you stand out in crowded search engines and social media sites to get more eyes on your company and products or services. How do they make this digital magic happen? By providing a whole toolbox of digital marketing strategies from A to Z (or search engine optimization to content creation!).

Agencies offer a full-service approach, meaning they handle a complete digital marketing game plan tailored to each client’s goals instead of just focusing on one thing like social media or web design. Top agencies get to know a business first, finding out their target audience, what makes their product or service unique, and what their marketing goals are. Then custom strategies are created to help brands connect with potential new customers at each stage.

What Services Can A Digital Marketing Agency Provide?

Agencies offer a vast array of digital marketing services to meet any need a business may have when creating a marketing campaign. Some of the top services a quality digital ads agency can help with include:

Search Engine Optimization (SEO)

SEO helps maximize a website’s visibility in search engine results pages for relevant keyword searches. Agency SEO services include extensive keyword research, website optimization, technical SEO audits, creating content focused on ranking for target terms, building high-quality backlinks from other sites, and detailed reporting on search engine positions. The goal is for content and pages to appear prominently in organic search results, driving more free traffic.

Conversion-Optimized Web Design

A web design agency with a marketing focus builds websites strategically designed to turn visitors into leads and customers. This includes intuitive site architecture guiding users to calls-to-action, clear calls-to-action on pages, lead capture forms, and incorporating elements that establish trust. For e-commerce sites, this means creating a buying experience tailored to the target audience through compelling product displays, reviews, security badges, and streamlined checkout.

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising through search engines like Google and social platforms like Facebook and Instagram enables businesses to get instant visibility for relevant searches. Agencies craft targeted PPC campaigns including researching and bidding on strategic keywords aligned with products/services, optimizing ads through A/B testing of ad copy and imagery, lowering cost-per-click, and landing page design to drive conversions after clicks.

Social Media Strategy

An agency’s social media marketing services range from expanding followers and community engagement to lead generation and sales directly from social media platforms. Depending on business goals, this may include creating & curating daily social content, running contests & promotions, influencer partnerships, optimizing business profiles, monitoring reviews, and launching targeted social media ads on different social media channels.

Valuable Content Creation

Consistently publishing blog posts, videos, and visual assets is crucial for brands looking to attract and engage their target audience. Agencies have writers, designers, and multimedia teams solely dedicated to producing new marketing content assets that speak to each client’s buyers. Content marketing fuels ongoing traffic, lead nurturing and establishing the brand as an industry authority.

What Results Can You Expect When You Hire A Digital Marketing Agency?

Partnering with a data-driven digital marketing agency produces tangible results for your online performance and overall business growth. Here are some of the key metrics you can expect agencies to positively impact:

Increased Online Visibility

Expanding your digital footprint across more channels ushers in new customer awareness and website traffic. Agencies build your search, social, and paid ad visibility through SEO rankings, community engagement, and optimization for conversions.

More Qualified Website Traffic

On-page and off-page optimization best practices improve how search engines present your pages to searchers. Valuable content also converts visitors into long-term customers more often through useful resources related to products.

Higher Lead Conversion Rates

Some agencies have expertise specifically in conversion rate optimization (CRO). This includes lead gen forms/funnels designed for higher opt-in rates along with email nurturing to cultivate customer commitment.

Bigger Sales Volume

Comprehensive digital marketing fueling brand visibility & reach results in increased sales month-over-month. Strategic paid ads and email marketing are key drivers for turning interested prospects into purchasing customers of your products and services.

Return On Investment Tracking

Reputable agencies back up their performance with goal tracking and reporting from Google Analytics to product sales numbers. Optimization and expansion recommendations maximize your marketing ROI.

By aligning proven strategies backed by years of results-driven work with today’s ever-evolving digital spaces, agencies become true partners in sustaining and future-proofing your organization’s continuous success and progress.

How Do You Choose The Right Digital Marketing Agency?

Now that you understand all the value a digital agency brings to the table, how do you pick the right partner for your brand? With so many agencies promising exceptional results, it can get overwhelming trying to determine which one truly fits your needs.

Here are some useful tips on vetting agencies to find your perfect digital marketing match:

Clearly Communicate Your Goals

Share your targets for lead generation or sales numbers so agencies can tailor a strategy to get you there. The right agency will respond with specific ideas after learning more about your business and customers.

Ask About Their Ideal Process

A quality agency outlines its onboarding process, monthly meetings, optimization cadence, and tools they integrate into your stack to streamline work. Prioritize agencies with reporting dashboards to track progress.

Review Case Studies

Ask potential agencies to share examples of their work through client case studies relevant to your niche and goals. The proof is in the pudding when you can directly see the real brand impact through their campaigns.

Request Client References

Speaking directly with an agency’s current clients offers invaluable insight. Ask pointed questions about work quality, responsiveness, and the agency’s impact on their business growth.

Compare Pricing Models

Full-service digital marketing agency fees range from hourly and monthly retainers to project-based pricing or commissions on sales generated. Get quotes from a few of your top choices and align on a model that fits your budget and needs.

The best agencies work with you as true partners, getting to know all the ins and outs of your brand and goals. They won’t take a one-size-fits-all approach, instead providing customized strategies that play to your strengths.

Why You Should Work With A Digital Marketing Agency Partner Like Bigger Vision?

After learning everything a top-notch digital marketing agency can help with, you’re ready to get started amplifying your brand’s potential with Bigger Vision Agency. We check every box when it comes to pairing customized strategies with measurable results for your digital marketing campaign.

Our comprehensive online marketing services span search engine optimization, conversion-focused web design, paid advertising, email marketing, and much more. But even better, we take the time to understand our client’s goals, ideal audiences, and what sets their brand apart. This foundation allows us to build highly targeted digital marketing and content campaigns that our clients love.

Don’t take our word for it – our case studies showcase impressive metrics from increased site traffic to sales growth delivered for real clients. We go the extra mile when it comes to analytics tracking and reporting as well, giving you a crystal clear view of your ROI.

Our marketing team truly partners with our clients for the long haul. As your needs evolve we’ll be ready with innovative strategies to launch your brand to the next level. Let’s connect to discuss how Bigger Vision Agency can accelerate your digital marketing efforts.

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