As a small or medium-sized business, finding new customers online may seem like an overwhelming task. Working with an experienced marketing company or digital agency to handle your digital marketing needs will give you access to invaluable expertise, tools and campaign strategies to reach your target audience and grow your business.
Read on to discover the top 10 reasons why thousands of growing small and medium-sized businesses have chosen to hire a digital marketing company to level up their company. We’ll overview crucial benefits like cost savings, valuable expertise, innovation, measurable results and optimizing your online presence, so you can connect with more potential customers and showcase why your products or services are the best choice.
1. Significant Cost Savings Over an In-House Marketing Team
Want to slash unnecessary expenses at your small business or startup? Working with a digital agency is a budget-friendly path to online growth. Bringing marketing fully in-house requires substantial investment in salaried employees, insurance, training and recruiting costs. Working with a digital marketing company provides all the expertise of a seasoned marketing team without the overhead. Agencies offer flexible marketing services that scale up and down to meet your evolving marketing needs and budget over time.
2. Proven Marketing Strategies and Expert Execution
Good digital marketing agencies bring strategic insight for planning winning campaigns plus have the skills to flawlessly execute everything from social media management to email marketing for lead generation. Rather than hoping your in-house team has the full breadth of digital marketing knowledge, an agency can help by using industry-leading best practices alongside optimization experience across thousands of campaigns.
3. Expanded Access to Cutting-Edge Marketing Tools
Top agencies utilize high-level online marketing tools and technologies that would be incredibly expensive for small businesses to invest in themselves. From analytics dashboards to customer data platforms and beyond, these tools that a marketing agency gives you access to, provide invaluable data and insights for connecting with potential new customers.
4. More Innovation Faster Through Fresh New Ideas
These agencies dedicate themselves to staying on top of the latest trends and bringing new ideas to the table. Especially with digital marketing evolving at lightning pace, agencies have their finger on the pulse of what is coming next. Their broad experience fuels out-of-the-box strategies tailored for your unique business challenges.
5. Helps Mitigate Risk in a Complex, Fast-Changing Arena
Consider that most social media platforms dominating marketing today did not even exist 10 years ago. With algorithm and platform changes happening continually, handling digital marketing solely in-house poses substantial risk that your strategies, content and ads may quickly become outdated. Partnering with an agency mitigates this risk.
6. Holistic Digital Marketing Strategies For Better Results
Fragmented marketing efforts often dilute potential impact. Top agencies develop cohesive digital marketing strategies tied directly to your core business objectives under one roof. This unified approach creates a multiplier effect yielding better ROI across channels like social media marketing, SEO, paid search and email marketing.
7. Expands Your Focus on Running Operations
As a startup or small business, dedicating precious time to mastering digital marketing means less energy improving your core product or services. Outsourcing to an agency allows zeroing in on what your team does best rather than trying to develop new skill sets.
8. Provides Reporting and Attribution to Track ROI
Understanding exactly how your marketing drives leads and sales is crucial yet often challenging with solely in-house efforts. Sophisticated analytics and attribution modeling from agencies ties campaigns to pipeline and revenue so you can double down on strategies with proven ROI.
9. Drives More Effective Use of Your Marketing Budget
There is both an art and a science to optimizing a digital marketing budget across different channels and campaigns. Working with an experienced agency applies data-driven decisions on where to allocate budget for generating more leads and customers while being cost-efficient.
10. Adds Credibility Through Their Past Performance
The reputation and client results an agency achieves lend them to having built-in credibility. Leveraging their track record for successfully driving growth for companies similar to yours acts as social proof for why potential customers should choose you.
As you evaluate marketing agencies to potentially work with, use this list of 10 reasons as your guide to hiring a marketing agency so they can provide to your growing organization. They handle the heavy lifting so you can focus your efforts on crafting amazing products and serving customers.
Why Choose Bigger Vision as Your Digital Marketing Agency?
As you evaluate partnering or hiring an agency for digital marketing success, I hope these tips outline the immense value of choosing the right marketing firm. Here we answer the popular question of “What Does a Digital Marketing Agency Do?” and there you can see in-detail what a agency will give you back when you hire them and what you should expect from them.
Specifically at Bigger Vision, our seasoned team strives to become an extension of your team – bringing both unmatched expertise as well as commitment to world class execution of digital marketing services.
We welcome the opportunity to learn more about your business needs and craft custom digital strategy plans tailored to boosting your online growth and profitability. Please reach out if you would like to discuss further!